There are aspects of this video I really like. I think the video works well as a whole, but feels almost incomplete. It's as if it is almost the establishing or closing shots from a longer programme. If it were those, they would be great though.
The journey into Leeds makes a natural introduction to the city, and the style it has been filmed in works. The video itself serves no purpose though, but if it were to I can envisage it in two scenarios. Some clips would work really well in creative documentaries, such as those high quality documentaries narrated by Andrew Marr, accompanied by sweeping aerial shots and packed with statistics.
Another use for it could be as an introduction to a drama. It reminds me of the opening shots in 'This is England', which I am sure is helped by the choice of music.
One thing that it does though is make it feel as if you're leaving the safety of London and entering into an alien world. It would be my aim to turn this around, and give it a sort of 'arriving home' or 'welcome' feel- perhaps one that attempts to build excitement. Unlike with reportage, I feel promotional videos need to communicate a sense of place to the viewer; one where they can really engage with the environment.
Whatever the case, I do feel that this video has given me ideas on introducing films.
Friday, 22 April 2011
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