Communication Technology: Best Buy

Best Buy have recently broken into the UK market with their wide range of goods and services. A superbrand in its respective industry, Best Buy requires an extensive website shown below.

As you can see, it has an online shop, features, brand listings, subcategory menus, contact information amongst a whole host of other things. Great, but what about people who are on the go? People who are in town and have just remembered they need to go to Best Buy?

Best Buy has developed a mobile site shown left. The site has been considerably slimmed down to just two functions. A product search to act as a stock checker, and a store locator.

I experienced this problem first hand today, when I noticed the time was nearing 1700 and I wanted to find out when 'Size?' shut. Going on my mobile, I went to the 'Size?' website, where I had to zoom and scroll extensively before I found the store locator. This of course all took time, particularly on slow mobile internet. Once on the store locator, the opening/closing times were not even displayed.

So the key to a succesful mobile site is the absolute minimum amount of information, accessible with the minimum number of clicks and scrolls. Linking this with the St. George's website, it might mean the mobile version only displays service times and contact details.